Doorway pages are antiquated
Back in the dark days when search engines were slowly groping their way to relevancy, it seemed that every search engine had a different algorithm and what worked for one search engine would not work for another. These days all the search engines are using some combination of onpage content combined with link popularity and anchor text links to rank their results.
Back in those days webmasters often resorted to building several pages on any one topic, each of them optimized in the fashion of the day for one popular search engine.
Every page a doorway page
Today the arguably most important search engine is Google which uses again a combination of onpage content analysis, with PageRank link popularity and an strong emphasis on inbound anchor text links to produce their ranking results. I find that pages which are optimized to rank well in Google will usually rank well in in both Yahoo and MSN, which taken together covers 90% of the search engine market. You do have to do things like add meta description tags and keywords meta tags to help ranking in the last two engines and you will need more anchor text links to rank well in Google, but if you do your optimization for Google correctly you should rank even higher in these other search engines.
Following the KISS principle I believe that doorway pages are well... err as dead as a doornail.
|Back to Cloaking||Pay Per Click Advertising|